Eliot's work for Sprite 3G was a strategic launch into the highly competitive UK energy drink market, challenging established brands like Red Bull. As part of a nationwide campaign, Eliot contributed to the development of a unique marketing push with an emphasis on innovative ambient media and a widespread sampling drive. This approach was designed to directly engage consumers, communicating the new drink's refreshing taste and energetic credentials. Eliot's creative execution was key to building brand awareness and establishing a foothold for Sprite 3G in a challenging and dynamic market.

"Sprite is a fantastic, growing brand, which has undergone a 12% increase in growth in the last two years alone," Cathryn Sleight, Coke marketing director.