Eliot and Barney worked on the Birds Eye account, creating a comprehensive, multi-platform campaign to reinforce the brand’s identity as a trusted British institution. He developed a range of creative across TV, print, and posters, with the TV commercials featuring voiceover work from high-profile talent such as Willem Dafoe, Mitchell and Webb, and Vic and Bob. This work was strategically complemented by a series of idents for the major sponsorship of Ant & Dec's Saturday Night Takeaway, which cemented the brand's place in the heart of family viewing.